Enjoy the Run
나이키 조이런 마블Nike JOYRUN MARBLE은 나이키의 새로운 제품인 조이라이드JOYRIDE와 카카오Kakao의 컬래버레이션으로 즐기는 블루마블 게임입니다. 스탬프는
Nike JOYRUN MARBLE is a collaborative project between Nike’s innovative JOYRIDE product and Kakao, featuring an engaging Blue Marble-inspired game. Under the slogan "Enjoy the Run", our team at STAMP proposed a mobile game concept to showcase the joy of running in a fun and interactive way, leveraging comedian Park Na-rae as the central character. Set against the backdrop of running through Seoul's urban streets, lush forests, and the Han River, the game immerses users in a dynamic mobile running experience.
Park Na-rae was reimagined as the main game character, drawing players into the narrative with her playful and lively persona. The game was seamlessly integrated with Kakao’s ‘Kakao Sync for Business’ service on Nike’s online platform. With a single “Login with Kakao” button, users could conveniently access the game while completing Nike membership registration or simple login processes. This streamlined approach led to a record-breaking performance: Nike Joyrun Marble reached up to 10,000 concurrent users shortly after launch, and the 500,000 emoji rewards prepared as incentives were completely claimed within hours. These achievements marked one of Nike Korea’s most successful digital promotions to date.The game featured 30 stages and introduced a total of 9 unique Park Na-rae characters, each with distinct outfits and running poses. The realistic dice-throwing 3D motion and smooth in-game animations, designed to mimic the performance of a native application, were fully optimized for mobile web. Additionally, characters from Kakao Friends were incorporated as design elements, bridging the game’s online experience with offline participation events held at Kakao Museum.This fusion of creativity, seamless integration, and user engagement highlights the potential of digital innovation in redefining brand experiences.
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